Search results for "Author name"
showing 2 items of 2 documents
To be or not to be a brand: the author name
2019
International audience; The aim of this research is to determine whether or not the author name is of the same nature as a brand namein readers’ eyes, in order to understand whether there is a limit, a boundto the scope of the branding concept. The case of the literary fiction writer is especially interesting since literature is on the boundary between commerce and the arts, and accordingly on the boundary of the profane and the sacred, given the sacralization process from which the arts have benefited since the sixteenth century. To this end, aqualitative studywas conductedamong 18 regular readersin France. The findings of the studys how that, although the author name (the signature) plays…
Reports and other PDF Documents
2014
Stata users often need to combine text, tables, and figures. The author's command, lpdf, generates reports and other PDF documents. lpdf compiles text stored in global macros, tables stored as dataset tables or LATEX table input files, and figures stored as Stata graphs or PDF figure files. LATEX must be installed, but familiarity with LATEX is not necessary. lpdf performs every step through Stata and with Stata syntax. It generates documents in report or article style and portrait or landscape orientation. The default author name, document title, and date can be modified. Further format options include the font and margin sizes. For each table and figure, the width and layout can be adapt…